2020-02-11 12:18:05

Interview: Telematics Conference speaks to Vodafone Automotive

TC speaks to Paolo Giuseppetti, Head of Innovation & Telematics Service Platform from Vodafone Automotive.


(Photo: Vodafone Automotive)


TC: As an important player in the automotive and mobility industry, Vodafone Automotive also contributes to developments in these fields. Where do you see your main contribution to this industry?


Paolo: Our key role is to develop mobility services by using the most advanced communication technologies and to be an integral part of OEM connected car ecosystems. We work closely with infrastructure providers, standards and regulatory bodies, and software developer communities to make this happen. At Vodafone Automotive, we innovate to make mobility safe, secure and accessible to improve lives and businesses today and build a better tomorrow.


TC: On 26 September 2019, you had a great presentation at Telematics Conference CEEurope in Prague. You talked about advanced technologies and innovative services for the future of mobility. How advanced are technologies in reality today?


Paolo: Some of the key technologies are ready. 5G and direct communications such as LTE-V2X PC5 are available, and we are in the integration phase in our telematics architecture. Under the umbrella of the 3rd Generation Partnership Project (3GPP), these technologies will be increasingly pervasive in their new versions.


TC: You are also the Head of Innovation & Telematics Service Platform at Vodafone Automotive. What do you think, is it necessary for companies today to be innovative all the time to stay in the game?


Paolo: Technologies are evolving faster than ever. Therefore, companies need to embrace this trend of technological advancements and provide their innovation departments with the best talented people to create a team of skilled researchers and developers. Moreover, the membership to industry initiatives and public regulatory bodies, such as 5GAA, 3GPP, ETSI etc., plays a central role in the core strategies of all mobility players.


TC:Today, we are witnessing many changes in mobility and telematics sectors. What are the biggest challenges in the industry today? Would you expose any particular challenge that will influence the industry the most?


Paolo: The digital future of transportation will transform the way we live and work. The trends and technologies that are driving the evolution of transport can be distilled in few words: connected, cooperative, electric and autonomous. In the next 10 years, the world will transform and the main challenge of our time is in the way we organise ourselves to deliver the best solutions to the market, at the right time, and with right industrial components – all to ensure that we deliver an excellent experience to our global communities.


TC: How will the future of automotive and mobility sectors look like? In 5-10 years?


Paolo: As I previously said, it is going to be more connected, cooperative, electric and autonomous than today. The transport sector is moving fast in all these directions.


TC: Do you believe there are any threats in the industry we should be aware of?


Paolo: At Vodafone, it is our purpose to connect for a better future and show leadership within our digital society, in which people are in the centre of it all. When you decide to design a connected product, analysing the person’s need is the main priority. It is important that we re-design processes to create great relationships between people and objects.


TC: How will new technologies reshape this industry (AI, blockchain etc.)?


Paolo: New technologies will make navigating through traffic a lot safer and less stressful. At the same time, we help tackle urgent transportation challenges such as lower traffic accidents and density, reduced carbon dioxide emissions, optimize routing etc.


TC: In Prague you said that changes in the industry do not mean the end of business, it is just a new way of business. How must companies/players adapt to these new business models?


Paolo: People are the main focus for mobility designers, and today, physical devices play a role in understanding their mobility experiences. In the future, new business models will be based around developments like driving assistance services which will be delivered through applications and software stacks. Mobility companies and players will need to adapt to new tools and competencies if they are to remain competitive for the long-term.


(Photo: Ergo Institute)


TC: How do you see the role of telematics and telematics solution providers in the future? Will telematics have a greater or smaller impact on mobility and automotive?


Paolo: Telematics, communications technology evolutions and sensing are the future of automotive as well as all other sectors. Many industries decided to internalise the developments, others are stepping back and started working with external partners.


TC: How do you see the industry after many consolidations happen in recent years? Will this trend continue?


Paolo: We are witnessing a time of disruption and radical transformation. More and more creative connected mobility models and new players are trying to find their place in the market, while others try to consolidate to reduce competition. This trend will certainly continue in the future – it’s an exciting industry to be a part of!


Interview prepared by Alenka Bezjak Mlakar, February 2020



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